Dukes Bailiffs is continuing to support its chosen charity with a series of fundraising activities during 2011.

Staff at its Stone-based headquarters hold Mufti days at the end of every month with the money raised throughout the year going to the Born Free Foundation, an international wildlife charity that Dukes has championed for some time.

The Mufti days are only one element of support that Dukes gives to the Born Free Foundation. In October, Dukes adopted Shada, Achee and Ma Juah, three lionesses, and Sinbad, a young lion, living in Born Free's Big Cat Sanctuary at the award winning Shamwari Wildlife Reserve, raising money from selling BFF mugs from its stand at the IRRV Annual Conference in Telford.

Managing Director Colin Naylor is delighted his team are supporting the charity, saying "Dukes has been associated with the lion, as seen on our logo, since the company was first established some 18 years ago and it seemed appropriate to concentrate our charitable efforts on saving these wonderful creatures and raising awareness of their plight at the same time".